(This post may contains affiliate links which means I may earn a commission if you use them)
You’re planning to start a blog, or maybe you’ve just started out, and you keep seeing all these blogging terms all over the place. Terms that you’re not familiar with…. Well, you’ve come to the right place :-).
As a new blogger, I encounter so many terms that I don’t understand. Terms like “widgets”, “CSS” and more, are Chinese to me…
You can imagine how overwhelmed I am, and I bet you feel the same.
That’s why I’ve decided to make this blogging glossary, so I can gather some of these blogging terms and make it more clear and comprehensible.
I hope this glossary will be useful and helpful for you too, so let’s start.
- Alt Text (Alternative Text) – is a text description that you add to an image on a web page. It is used when the image cannot be displayed and the Alt text is shown instead. Alt text is very important for search engines, which cannot determine the content of images, and must rely on Alt text to determine their contents.
- Affiliate marketing – Affiliate marketing is an advertising model where a company pays commision to a third-party publisher (in this case the blogger) to bring traffic to the company’s products or services. The affiliate can promote the products in multiple ways: banners ads, text ads (like product review in a blog post) and links. Whenever a visitor clicks on one of these links/ads, s/he will be redirected to the company site. If s/he will purchase the product or service, then the company will credit the affiliate’s account with a commission.
- Bounce rate – The percentage of visitors who enter your site and then leave (“bounce”) instead of continuing to view other pages within your site.
- Backlink – Links that come from another website to your website. Backlinks are very important for your website if you want to receive free visitors from search engines like Google. When one website links to yours, it shows google (or any other search engine) that your website is credible and legit.
- Category – A way to group related posts into topics: for example, my blog has three categories: blogging, graphic design tips and selling online.
- Comments – Each blog post has a section (at the end of the post), where your visitors/readers can leave a comment regarding your post.
- Contact form – A form on your website that allows your readers to contact with you.
- CSS – CSS stands for Cascading Style Sheets. It specifies your document’s style—page layouts, colors, and fonts.
- Conversion rate – The number of visitors who have completed some type of action in your website, such as signing up for a newsletter, or purchasing a product, divided by the total number of visitors.
- Content upgrade – Content upgrade is kind of a lead magnet that can be found within a specific blog post. It’s usually an additional information for that specific post. Mostly, it’s a digital resource like a checklist. Same as an opt-in it’s free, and you give it to your readers in return for their email address.
- Domain name – Your website address (URL) for example mine is Dreamsonheronst.com
- Email marketing service provider – An email service provider that you use to promote products and build relationships with potential customers (e.g. MailChimp or ConvertKit) .
- Evergreen Content – A post that its content is undated and relevant today as it will be in a few years.
- Favicon – A website icon like a small image, that represents your website. It appears on your address bar or in your bookmarks list.
- Featured Image – An image that represent a post on your blog’s page layout.
- Guest Blogging – A way to promote your own brand and blog, by writing and publishing a post on someone else’s blog.
- Google Analytics – A free web analytics service offered by Google that tracks and reports website traffic.
- Host – A company that provides a place on a server to store and maintain all of your website’s files. (e.g Siteground, Bluehost and Hostgator)
- Header – The top part of your website. Usually contains items such as logo, taglines, and navigation menus.
- Hyperlink – A clickable image or text that redirect you to a new web page.
- HTML – Hypertext Markup Language. The language used to write web pages.
- Indexing – A web page that has been found by a search engine and included within its search results.
- Keyword / Keyphrase – A word or phrase that you want your blog post to be found for when people use search engines.
- Landing page – An independent web page, that is created for a marketing campaign in order to promote a product or collect subscribers for an email list.
- Long-tail Keywords – A keyword phrase that contains at least 3 or more words. Very important for SEO.
- Meta description -A short description that is used to describe the content of a web page for search engines. Very important for SEO.
- Monetizing – The way to make money from your blog. There are lots of ways to earn money, whether it’s by selling physical or digital product, ads, affiliate marketing etc.
- Media kit – A document that summarizes the key facts and statistics about your blog. It is given to potential advertisers or brands that you wish to collaborate with. The media kit includes information from topics you write about, to how many followers you have on your social media and more.
- Niche – A subcategory in a market. For example, a blogger who expertise in kids’ room design.
- Organic traffic – Traffic that gets to your site from a search engine without paying for advertising.
- Opt-in – A lead magnet such as a free styled photos, a checklist or free webinar that you give to your readers in return for their email address.
- Post – A content you write in your blog. It can include content such as text, photos, infographics, or videos.
- Permalink – A link to an individual blog post. An example for a blog’s main URL : www.dreamsonheronst.com An example for a permalink: http://www.dreamsonheronst.com/how-to-create-flat-lay/
- Platforms – A blog platform is a software used to create and maintain a blog. There are lots of platforms you can use such as WordPress, Wix, Squarespace, Blogger etc. Some of them are free and some have a monthly fee plan.
- Plugin – A piece of software that can extend functionality or add new features to your WordPress website. There are lots of plugins such as
social media sharing buttons, Seo optimizer (Yoast) etc.
- Page views – How many times someone visits a web page on your blog.
- Podcast – “Internet radio on demand” . Every podcast has its specific and specialized content, that you can listen to on your schedule. You can listen to it on your computer or on your mobile, using apps like iTunes and Stitcher.
- Pinterest – Visual search engine that helps you grow your traffic to your blog/website. You can read more here on creating beautiful pinterest graphic templates to grow your traffic.
- Social media sharing – Plug-ins that will allow you to add social share buttons to your posts.
- Subscribe – Someone who decided to stay updated on your latest blog posts by joining your email list.
- SEO – Search Engine Optimization. A technique that helps to improve the visibility of your blog/website within organic search results in order to increase traffic to your site.
- Sidebar – A widget-ready area that is placed either on the right or left side of your post / page, that is used to display content like sign up forms to newsletter, ads, search widget etc.
- Stock photos – Photos that are licensed for specific use (either personal or commercial). You can find them on free sites or buy them in stock photos sites. They are perfect for marketing and advertising, creative projects, mockups, for websites, blogs and more. You can read up here on my favorite feminine stock photos sites.
- Self hosted – Stand alone blogs, usually hosted by companies like Siteground or Bluehost, that allow you to obtain complete ownership of your site and domain name. Comparing to free domains, in which bloggers don’t own their site and domain, like Blogger and wordpress.com.
- Tag – Keyword that classifies content of a blog post similar to a category but usually more specific. It helps the visitor find related content.
- Tagline – One phrase that provides clarity, to help highlight a brand’s mission or purpose. For example mine is DIY Your Shop & Blog.
- Theme – Templates for the layout and styling of your blog. The theme includes font styling, colors, widget location page layouts etc. WordPress offers free themes that can be customized, but you can also purchase on sites like Creative Market, Etsy etc.
- URL – Unique Resource Locator. It’s the address of a page or blog post that can be located on the web. For example: www.dreamsonheronst.com
- Widget – An element on the sidebar that displays information or
add certain features on your website. For example Pinterest board feed, about me, calendar etc.
- Webinar – Web-based seminar, a webinar is a presentation, workshop or seminar that is transmitted over the internet using video conferencing software. A lot of bloggers use webinars to teach a workshop and promote their courses like Melyssa Griffin, Courtney Foster Donahue and many more.
- WordPress – WordPress is a website platform used to create websites using themes and plugins . From blogging to e-commerce and business websites. There are two platforms: WordPress.com and WordPress.org. The later is a self hosted site (i.e you own your site and domain name) ,while the other (.com) is a hosting service (i.e
you don’t own your site or domain. An example of a WordPress.com site address is yourname.wordpress.com.
WOW! That was a looong post….however I do hope that I succeed to clarify some of these blogging terms.
If you still have some questions, feel free to shoot me an email at: email@example.com.
If you liked this post I would really appreciate it if you can share it.
Here are some great ways to share it:
Psst…the share buttons are right here 🙂 .
- Pin it!
- Tweet it!
- Mix it!
- Share it to your favorite biz facebook groups.